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RESUMÉ
TRIDENT GUM
Product Benefit:
Chewing gum relieves stress and anxiety.
Print campaign
illustrating the power of a stick of gum to "unserious" even the most stern of characters.
ANIMATRONIC BILLBOARDs
"party pooper"
"goth cheer"
"bubble pimp"
Animatronic Billboards were a client favorite.
But ultimately beyond budget for the unserious campaign.
Shown for concept.
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