Nickel Bronze
acoustic string package design
Design Brief:
"The strings that reveal the unique character of your guitar.
"Nickel Bronze are now the most sought after premium acoustic strings on the market."
Engineered to deliver a well balanced sound + unrivaled clarity.
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Nickel Bronze Acoustic Guitar Strings can be found globally at all major music stores.
Notes on Design:
The unique nickel and bronze alloy brought out a "unique character" to each guitar.
In designing this package family, I used a variety of tone woods to highlight this feature.
Additionally the strings amplified sound. So I used a radial central mask as a visual cue to highlight the feature.
The logo-mark was a collaborative effort between myself and my design team at D'Addario.
We chose a gold foil for it which helped it stand out from the crowd on shelf.
In designing this package family, I used a variety of tone woods to highlight this feature.
Additionally the strings amplified sound. So I used a radial central mask as a visual cue to highlight the feature.
The logo-mark was a collaborative effort between myself and my design team at D'Addario.
We chose a gold foil for it which helped it stand out from the crowd on shelf.
It is still one of D'Addario and Co.'s top selling strings and a favorite amongst musicians everywhere.
