HERSHEY'S "PURE"
Broadcast TV / Campaign Launch
ART DIRECTION: SETH HADAWAY // CD: KEN FERRIS // AGENCY: ARNOLD WORLDWIDE NY // PRODUCED BY: AARDMAN STUDIOS
Product Insight:
Hershey's Chocolate transports you to a happy place filled with the chocolatey goodness you can count on.
Brand Challenge:
Convince dissuaded consumers that Hershey's had maintained it's high standards of purity, despite the adjusted taste profile.
Desired consumer perception: Hershey's is as a brand that is “still pure” and offers me timeless chocolate satisfaction.
In this spot co-created with Aardman, We envisioned a “purely” chocolate world, full of fluid fun and timeless delight.
The campaign was a smashing success, viewers were hypnotized before they could say... "swings, hugs, and chocolate bunnies".
In this spot co-created with Aardman, We envisioned a “purely” chocolate world, full of fluid fun and timeless delight.
The campaign was a smashing success, viewers were hypnotized before they could say... "swings, hugs, and chocolate bunnies".
